This week task was to analyse a product and then create an advertisement that would best suit the SMP.
Step 1:
Create a vision board
Step 2:
Brainstorm:
- Hat castle/tower (picture advertisement)
- Fashion walk with hats
- Photoshoot to target middle-aged men
- An advertisement showing the target audience enjoying the products
- Review of the product by everyday people
- Show around the shop
- Show around the construction process
- Celebrity advertisement
- International based advertisement
- Enjoying the products in different countries
- Wearing the hats in different settings
- Giving hats as presents
- Christmas advertisement
- Compliment based
- Sharing the compliments/making friends
Step 3:
Strongest ideas
- An advertisement showing the audience enjoying the products (real people real reviews)
- Construction process (made from quality products to create something you love).
Step 4:
Summary of idea
- Using this idea of targeting a specific audience paired with showing the audience real reviews would meet the SMP of making the hats part of the specific and personal brand.
- The advertisement would be a video of real customers (maybe approaching them on the street) and asking them for their thoughts on their city hatters’ hat. This would give customers a trusting perspective and allow them to connect with the product.
- Many of these ideas would allow clients or customers to connect with the product.
- @taylalondonn
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