ADVERTISING AND PURCHASES

This week the task set was to produce premium advertising for a water company. By targetting an Australian audience and an American audience I chose to highlight an audience that would need the product and be highly influenced by the packaging and stock

market.

The initial "Chilled" campaign was designed to allow customers in Australia to relax and 'chill-out' in the hot bothering weather. This particularly targets the Australian public by allowing the customers to relate to the product and being able to get practical use out of it.

Compared to the Australian campaign, the American campaign published to be more relaxed and upper class. Although still holding the same purpose the American campaign will be more professional to target a different audience.

Referring to Hofstede's 6D model, this campaign specifically targets individualism, indulgence and power distance.

The two advertisements in total would aim to sell and promote "Chilled" premium bottle water.