A brief showing of the busy lifestyle that many Australians live. Showing the daily “forgot the wallet” “forgot the keys” everyday things that most people can relate to shows that this product I relatable. Then stating that using Bravecto means you only need to treat your pets 4 times a year means it’s hard to forget brings in the logical nature of choosing this product.
A Canadian advertisement aimed at selling dog treats as well as bringing awareness to leaving dogs in hot cars on hot days. This advertisement promotes the fact that their dog treats are cooked in cars, therefore, proving how hot are the car is and stunning dog owners into not leaving their pets in cars on hot days! “Bake treats, not dogs”
I chose these two advertisements because they are both unique in terms of they both appeal to people’s emotions and try to make people feel joy in conjunction with selling their product. They use animals (particularly dogs) to sell their dog aimed products and particularly aim their advertisements at dog owners (a specific target public). These are surprising advertisements as they are unusual but very relevant and attention-grabbing and allow you to make an association between the product and the advertisement. The characteristics between the two advertisements are similar (both being western cultures) but have distinct different camera effects and aims to sell a different product.
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