RATING ADVERTISEMENTS

This weeks task was to evaluate an advertisement. Benefit Cosmetics recently released a surprisingly unique advertisement which showed foundation bottles lighting up models faces to show their campaign "put on your happy face".

Originality 4/5

There are many rare comprised elements that are put together for the Benefit Cosmetics advertisements that allow the advertisement to be surprising and enjoyable to watch.

Flexibility 3/5

The advertisement is quite flexible in terms of being able to link the advertisement to the product. It is clear what the advertisement is trying to sponsor.

Elaboration 5/5

This advertisement was unexpected therefore it gets extra points for elaboration.

Synthesis 4/5

The advertisement took very different proposals of real foundation bottles moving to create proper effects on the models on the posters. This different approach allowed for a more amusing advertisement.

Artistic Value 5/5

Appealing to females, the pink tones used was particularly chosen to target the female population who is also targetted for the foundation use. This use allows the advertisement to be more attention-grabbing and interesting.