This week our task was to create a visual advertisement around the Australian product Vegemite. Our aim was to use the slogan "we are happy little vegemites" and turn that into a campaign that would emotionally affect viewers and make our audience remember our advertisement.
Using visual props, we created a small 10 slide advertisement that displayed sad emotions followed by being happy after being introduced to vegemite. If turned into a proper advertisement this may be effective.
This advertisement principle held a multitude of different individuality concepts and allowed our team to stand out from the other groups.
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